Recently, I’ve seen a lot of people criticise how they keep seeing people pushing their posts or follower goals and as someone who does tweet a lot about her follower goals and blog posts, I felt somewhat… targeted probably isn’t the word but you probably know what I mean, right? I felt a bit ashamed.
Now, don’t get me wrong. I do think there’s a line between enough and too much self promotion that some people do cross. When you get to the point of obsession over your social media numbers and stats, there is a risk that you’re going to impact your mental health and that’s something I want to talk about today.
Don’t let someone on the internet tell you how to live your life. If you are proud of your achievements then let people know!
There’s nothing wrong with promoting yourself and your content and I am a firm believer in this. If you work hard on your blog and post it publicly, then it’s probably safe to assume that you want people to read your content. I love knowing that people and reading and enjoying my content because not only are my readers getting the same out of my posts that I am, it also motivates me to keep writing and keep ‘giving the people what they want’, so to speak.
Follower goals are what cause the most issues, I think. To some people, when they see others posting that they’re x amount of followers away from their next goal, it can seem like you only care about numbers and followers. In some cases, this is unfortunately true but for the most of us, we’re just excited because ticking off goals is a way of proving we’re making progress. And more followers usually means more people reading and enjoying our content.
I use my own rule of only tweeting when I’m 30-50 followers away from my goal. I have, on occasion, broken this rule but now I am fairly strict in keeping to this. That’s when it comes to monthly goals. When it comes to my overall yearly goals, I do sometimes post even when I’m hundreds of followers or likes away! However, I think it’s probably safe to assume that most people don’t tweet as much about their long term goals as their short term ones.
For some people, followers and likes are everything. They lose sight of why they started blogging.
Numbers are not everything and I think some people lose sight of this. If you only care about the numbers then what are you blogging for? You can’t really be passionate about what you’re writing about when your thoughts are consumed with your social stats. I think that society, where social media is concerned, has become obsessed with having as many followers as possible and this is clearly evident with the amount of people who buy followers and likes. Social stats for some, seem to be life or death.
This isn’t healthy in the slightest and it can negatively impact your mental health. People can sometimes start to feel like they’re not good enough or not pretty enough and in extreme cases, these feelings could lead to self harm, eating disorders or even drive some people to suicide. It is a very real problem and you’re fairly naïve to think this doesn’t happen.
You need real people, really engaging with your content. If you have 100 followers and every single one of them likes and comments on your content, then this goes a lot further than having a huge following of people who don’t engage. Unfortunately, this industry does seem to be number oriented though, with some brands only offering collaborations if you have over a certain number of followers. Do they not realise that engagement will mean more for their brand?
I guess the overriding message of this post is that you should never feel bad for celebrating your achievements or promoting yourself to try and reach your goals. But don’t become obsessed. Still make sure that you’re enjoying blogging because becoming obsessed with numbers can make blogging stressful, especially if you’re not where you want to be stat wise.
Just do what makes you happy. Don’t let anyone tell you what to do!